Listen As The Experts Talk SRP
Watch this webinar, recorded 9/19/17.
Shelf Ready Packaging (SRP) was a frequent topic at Interpack earlier this year, and interest hasn't waned.
Large retailers seem to be finally pushing ahead and requiring CPG suppliers to adopt shelf-ready or PDQ packaging for more product categories.
It's a big change, complete with technical and business challenges. But it's completely feasible with the right planning.
Our team of experts approaches Retail Ready Packaging transformations from different perspectives. Former Wal-Mart Director of Retail Ready Packaging Chet Rutledge now manages SRP programs at Vanguard Packaging in Bentonville & Kansas City. He brings the paperboard and corrugated experience in addition to the retailer and supplier perspectives.
John Panaseny, CEO of Rovema North America, works on projects from the capital equipment perspective as Rovema designs integrated primary and secondary packaging lines, including stand-up pouches, tray & lid packaging, and case packing, all with years of experience delivering integrated CPG shelf-ready packaging solutions to European companies.
Please listen to this vigorous discussion of CPG shelf-ready packaging transformation. We've scheduled this before the show to provide the background you need for discussions around this timely topic.
We'll cover topics including:
- The biggest / most expensive mistakes
- Cost impact - how to reduce net cost while increasing some packaging material expense
- Integration considerations
- The growing popularity of stand-up pouches
- A reasonable transition timeline
- and more
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