Last Updated: June 15, 2016
Types of Information We Collect
Our Technology has the ability to collect two types of information from and about you: personally identifiable information and non-personally identifiable information. We collect this information: (a) directly from you when you provide it to us; (b) automatically as you navigate through any of our Technology; and/or (c) from third parties, for example, our business partners.
Personally Identifiable Information: Our definition of personally identifiable information includes any information that may be used to specifically identify or contact you, such as your name, postal and email addresses, phone number, or credit card information. In certain circumstances, we may request, allow or otherwise provide you an opportunity to submit your personally identifiable information in connection with a feature, program, promotion or some other aspect of our Technology. For instance, you may: (a) provide your name, address, and email address to register an account with us; (b) provide certain demographic information about yourself (e.g., age, gender, purchase preference, usage frequency, etc.) when participating in a survey or poll, or registering or creating a profile through any of our Technology; (c) provide payment information when providing payment via our Technology; or (d) post a general comment and/or recommendation on our website or other Technology. Certain information may not be personally identifiable when standing alone (e.g., your age), but may become so when combined with other information (e.g., your age and name). Whether or not you provide this information is your choice; however, in many instances this type of information is required to participate in the particular activity or service, realize a benefit we may offer, or gain access to certain content through our Technology.
Non-Personal Information: Our definition of non-personal information is any information that does not personally identify you. Non-personal information can include certain personally identifiable information that has been de-identified; that is, information that has been rendered anonymous. We obtain non-personal information about you from information that you provide us, either separately or together with your personally identifiable information. We also automatically collect certain non-personal information from you when you access our Technology. This information can include, among other things: your IP address or other unique identifiers that are automatically assigned to your computer, mobile or other device used to access the Technology; the type of browser you are using (e.g., Internet Explorer, Firefox, Safari, etc.); the third party website from which your visit originated; the operating system you are using (e.g., Vista, Windows XP, Mac OS, etc.); the domain name of your Internet service provider; the search terms you use on our Technology; the specific areas within our Technology that you visit; and the time of day and duration of your visits.
When you submit information to us through any of our Technology, you should be aware that your information is transmitted across the Internet and that no method of transmission over the Internet is 100% secure. Although we take reasonable security measures to protect your information when we receive it, you also need to ensure you take appropriate steps to protect your information.
Information from your Mobile Device
We may also use technologies, such as location based information, to provide you with tailored information and features as you use our Technology. When you access the Technology on your mobile device (“Mobile Device”), we may obtain information from your Mobile Device about the type of Mobile Device you are using. We may use this information to notify you of features and products that may be available on your Mobile Device. Certain features may require our collection of the phone number of your Mobile Device. We may link that phone number to the Mobile Device identification information, but will not use that number for telemarketing. In addition, some mobile network providers (“Mobile Provider”) in the U.S. are required to use technology that tracks the physical location of Mobile Devices that use their service. Depending on your Mobile Provider and Mobile Device, we may automatically receive this information. If we begin to offer services that use this tracking (“pinpointing”) information, we will obtain your consent (an opt-in) before using the information. After obtaining such consent, we may use and store this information to provide location-based services, including location-targeted advertising. Most Mobile Devices provide users with the ability to disable location services. These controls are usually located in the Mobile Device's settings menu. If you have questions about how to disable your Mobile Device's location services, we recommend you contact your Mobile Provider or your Mobile Device manufacturer.
Use of Collected Information
We may use the non-personally identifiable information that we collect in a variety of ways, including to administer the Technology, help us analyze site traffic, understand customer needs and trends, carry out targeted promotional activities, improve the quality of the pages that make up our Technology, gather broad demographic information, and to improve our Technology services. We may use your non-personal information by itself or aggregate it with information we have obtained from others. We may share your non-personal information with our affiliated companies and/or third parties to achieve these objectives and others.
In addition to the foregoing, we may use your personally identifiable information or collected non-personal information as follows:
- When required by law or court order;
- To provide you with information or services or process transactions that you have requested or agreed to receive, including to send you electronic newsletters, or to provide you with special offers or promotional materials on behalf of us or third parties;
- To process your registration with the Technology, including verifying your information is active and valid;
- To improve the Technology, to customize your experience with the Technology, or to serve you specific content that is most relevant to you;
- To enable you to participate in a variety of the Technology’s features such as online or mobile entry sweepstakes, contests or other promotions;
- To contact you with regard to your use of the Technology and, in our discretion, changes to the Technology and related policies;
- For inclusion in our data analytics;
- To protect or defend our legal rights or property, our Technology, or other users; and
- During an emergency to protect the health and safety of our Users or the general public.
Information Collection Methods
A few of the methods and/or avenues that may be used to collect non-personal information include, without limitation, the following (and subsequent technology and methods hereafter developed):
Web Beacons. “Web beacons” are small graphic images or other web programming code that may be included in our website pages. Web beacons are tiny graphics with a unique identifier, similar in function to cookies, and are used to track the online movements of users of our website pages. Unlike cookies, which are typically stored on your computer or mobile device’s hard drive, web beacons are embedded invisibly on web pages. Web beacons or similar technologies help us better manage content on our website and other Technology by informing us what content is effective, counting the number of users of the website and other Technology, monitoring how users navigate the website and other Technology, or counting how many e-mails, articles or links were actually opened or viewed.
Embedded Scripts. An “embedded script” is programming code that is designed to collect information about your interactions with the Technology, such as the links you click on. The code is temporarily downloaded onto your computer, mobile or other device from our server or a third party service provider.
IP Addresses. An IP address is a number that is assigned to your computer, mobile or other computing device whenever you are surfing the Internet. Web servers (computers that "serve up" web pages) automatically identify your computer or other computing device by its IP address. When users request pages from our website, our servers may log their IP addresses. We may collect IP addresses for the following purposes, among others: system administration, to report non-personal aggregate information to others, and to track the use of our website. IP addresses are considered non-personal information and may also be shared as provided above.
Email Communications. If you send us an email with questions or comments, we may use your personally identifiable information to respond to your questions or comments, and we may save your questions or comments for future reference. For security reasons, we do not recommend that you send non-public personal information, such as passwords, credit card information, social security numbers, or bank account information, to us by email. In certain instances, we may provide you with the option to set your preferences for receiving email communications from us; that is, agree to some communications but not others. We reserve the right to send you transactional emails such as customer service communications.
Your California Privacy Rights.
California Civil Code Section 1798.83 permits Users that are residents of California to request the following information regarding our disclosure of your personal information to third parties for those third parties’ direct marketing purposes: (i) a list of certain categories of personally identifiable information that we have disclosed to certain third parties for their direct marketing purposes during the immediately preceding calendar year, (ii) the identity of certain third parties that received personally identifiable information from us for their direct marketing purposes during that calendar year, and (iii) examples of the products or services marketed (if we have that information). If you are a California resident and would like to make such a request, please email us at firstname.lastname@example.org or write us at the address below.
Deleting Information About You
Whether or not you provide personally identifiable information is completely your own choice. You are not obligated to answer any question that is presented to you on our through our Technology. You may opt-out from receiving future promotional information from us or our affiliated companies, or direct that we not share your information with any affiliated companies, as set forth below. Whether or not you opt-out is your choice; however, in many instances this type of information is required to participate in a particular activity, realize a benefit we may offer, or gain access to certain content, services, or offers on our Technology.
User-Generated Content and Public Forums
We are committed to protecting the privacy of children. Our Technology is not designed for or directed to children under the age of 13. We do not collect personally identifiable information from any person we actually know is under the age of 13. We urge all parents or guardians to participate in their children’s exploration of the Internet, and to teach their children about protecting their personally identifiable information while online. If you use the Technology, you hereby represent and warrant that you are at least 13 years of age. In compliance with the Children's Online Privacy Protection Act, any information we receive from users we believe to be under the age of 13 will be purged from our database.
Keeping Your Information Secure
We have implemented security measures we consider reasonable and appropriate to protect against the loss, misuse and alteration of the information under our control. Please be advised, however, that while we strive to protect your personally identifiable information and privacy, we cannot guarantee or warrant the security of any information you disclose or transmit to us online and are not responsible for the theft, destruction, or inadvertent disclosure of your personally identifiable information. In the unfortunate event that your "personally identifiable information" (as the term or similar terms are defined by any applicable law requiring notice upon a security breach) is compromised, we may notify you by e-mail (at our sole and absolute discretion) to the last e-mail address you have provided us in the most expedient time reasonable under the circumstances; provided, however, delays in notification may occur while we take necessary measures to determine the scope of the breach and restore reasonable integrity to the system as well as for the legitimate needs of law enforcement if notification would impede a criminal investigation. From time to time we evaluate new technology for protecting information, and when appropriate, we upgrade our information security systems.
Collection of Information by Third-Party Sites, Ad Servers, and Sponsors
Contact, Access, and Opt-Out Information
Rovema North America, Inc. Contact Information:
Address: 4366-A Shackleford Rd., Norcross, GA 30093
We will respond to your request and, if applicable and appropriate, make the requested change in our active databases as soon as reasonably practicable. Please note that we may not be able to fulfill certain requests while allowing you access to certain benefits and features of our Technology.
Users from Outside the United States