Meet Our Team
Rovema NA Team
Our mission is deeply rooted in the success of our customers. We pride ourselves not just on our German heritage, which brings unmatched engineering, quality, and reliability to the vertical baggers and full turnkey packaging lines we offer, but also on our American identity.
Based in metro Atlanta, our essence is our commitment to transforming packaging challenges into opportunities that drive your business forward.
We are structured to support the rapid pace of North American business with the responsiveness you expect, and the expertise of our team guarantees accuracy and precision in every solution we provide. If you face a packaging challenge, whether technical or market/customer-driven, chances are we've encountered it—and solved it—before.
On this page, you'll find some of the key members of our team, each committed to making your experience with us as productive and positive as possible.
Adam Martin
Adam Martin is the Chief Executive Officer of Rovema North America. He leads with a customer-centric philosophy rooted in consultative selling, prioritizing deep understanding of each customer’s unique needs to deliver tailored packaging solutions, not off-the-shelf products. Under Adam’s leadership, the focus extends well beyond the sale. From first conversation to machine delivery, installation, and long-term support, Adam ensures that every stage of the customer lifecycle is marked by responsiveness, technical expertise, and a commitment to lasting value. By fostering trust and long-term partnerships, Adam and the Rovema team help manufacturers solve complex packaging challenges and drive meaningful operational outcomes.
Liz Durkin
Luis Perez
Andy Steele
Andy has been with the Military Live Fire Training Industry for over 25 years. He has more than 15 years of Customer Service experience with various Military branches and in the packaging industry for over 3. Andy’s in-depth experience and knowledge will help Rovema’s great customer service continue to improve and serve our customer’s needs.
Emily Cain
As Lifecycle Services Sales Manager at ROVEMA North America, Emily Cain is committed to helping customers maximize the performance and longevity of their packaging equipment—at every stage of its lifecycle. With over 12 years of experience supporting production-focused clients, and a strong background in account strategy and customer success, she leads initiatives that deliver practical, results-oriented solutions tailored to each customer’s specific objectives.
Emily and her team serve as a trusted resource for ROVEMA customers, offering close collaboration, expert guidance, proactive planning, and the tools necessary to keep operations running efficiently and reliably.
Ember Sadler
Mike Peters
Mike is the Regional Sales Manager for the American Southwest; serving clients in AZ, UT, CO, NM, NE, KS, OK, TX, LA, AR, MO, and IA. He endeavors to establish long-term relationships with his customers and goes to great lengths to understand their unique challenges and goals, while working hand-in-hand with them to determine solutions that elevate their organization to new levels of performance.
Tim Sprague
Tim brings over two decades of professional sales and sales management experience to his role as Southeast Regional Sales Manager at Rovema North America. His diverse background spans various products and services, equipping him with a comprehensive understanding of customer needs across multiple industries. Tim is passionate about providing solutions for manufacturing challenges, leveraging his extensive experience to deliver tailored packaging solutions that drive efficiency and growth for his clients. His commitment to building strong customer relationships and his consultative approach make him a valuable partner to businesses throughout the Southeast region.
Lyndsey Schendt
Lyndsey Schendt is the Mid-West Regional Sales Manager at Rovema North America. With a career that spans education, logistics, and capital equipment sales, Lyndsey brings a unique ability to listen deeply, communicate clearly, and build lasting partnerships. Her experience as a teacher shaped her consultative approach, focused on understanding each customer’s specific goals and delivering solutions that solve real-world challenges. From first conversation to post-install support, Lyndsey is committed to making the buying process approachable, efficient, and results-driven.
Chris Sica
Chris is a dynamic sales leader with a proven track record of driving strategic partnerships and business growth. With extensive experience in sales management, new business development, and team leadership, he excels at building strong client relationships and delivering tailored solutions. At Rovema-NA, Chris leverages his analytical skills and innovative mindset to advance automated packaging solutions for the CPG industry, aligning with customer needs and market demands. His ability to foster collaboration and implement effective sales strategies positions him as a key contributor to Rovema’s success.
Andreas Maechler
As Regional Sales Manager for Canada, Andreas combines a background in corporate communications and sales with a consultative, customer-first approach. He is committed to building long-term partnerships by listening carefully, understanding each customer’s unique challenges, and delivering packaging solutions that improve efficiency, sustainability, and growth. His diverse professional experience enables him to bridge technical insights with clear, strategic communication- ensuring that clients not only achieve their production goals but also feel supported throughout the entire process. By aligning Rovema’s technology with the evolving needs of Canadian CPG companies, he helps customers strengthen performance today while preparing for the demands of tomorrow.
Who Is Your Regional Sales Manager?


