Increasing Sales & Improving Efficiency with your VFFS Bag Style
In an efficient 30-minute webinar, VFFS experts laid out 5 trends they are seeing in the CPG industry and how to leverage them to kickstart your sales using your primary marketing medium- your everyday packaging.
It's no secret that consumer trends have changed... drastically. Some are temporary, but some are only going to become more relevant.
Our experts are equipping participants with the information you need to leverage these trends to maximize sales, improve operational efficiencies, and delight your customers with your VFFS packaging.
We Covered Topics Including:
Bag Styles: The benefits and challenges of current VFFS package styles.
Sustainability: What options you might explore to take steps to have a more sustainably made package.
Convenience: For years, convenient and on-the-go eating was on the rise. While convenience is still a need, buying quantities and perceptions have shifted. We'll cover what package styles meet these demands in a saturated market.
"Inner Aisles" / Shelf Stable Foods: In more recent months, consumers have been stocking up on shelf-stable goods and emptying the inner store shelves. What we've learned from our customers and their experience with COVID-19.
Stand Up Pouches: How the above trends tie into this growing packaging style and the implications you should consider for achieving this style.
This presentation was recorded on June 30, 2020 at 1:00 p.m. EST
Want to download the Bag Style Guide mentioned in the presentation?
Alex Floto
Inside Sales Manager at ROVEMA, is a rising packaging industry leader, with 6 years of sales experience and a background structured in finance. Strong belief that professional growth is through customer service.
David Hart
Regional Sales Manager at ROVEMA, David is a Veteran sales professional with over 15 years of industry experience. Passionate about working closely with clients to provide proven packaging solutions. David believes in a consultative approach and takes pride in developing long-term relationships with his clients throughout the life cycle of equipment. David is particularly well known for his expertise in coffee packaging.
Ed Marsh
Founder of Consilium Global Business Advisors, has worked in the packaging industry since 1992. He has consulted for PMMI and works extensively with the digital marketing and strategy space with manufacturers and other companies.
